MARKETING STRATEGIES AND COMPANY ANALYSIS

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MARKETING STRATEGY OF CEAT

CE AT - PROMOTING THE BRAND THROUGH 'GRIP' FACTOR Running a 360 – degree campaign, CEAT is busy engaging with the consumers – from digital to on-ground activation. They plan to take forward the ‘idiot’ idea that empowers a person to come out and speak openly about the problems they come face-to-face in life, on road. In its 360 degree camp aign, CEAT goes out to engage the customer covering the gamut of media options like digital to on-ground promotion. CEAT spends about Rs. 40-45 crores a year on marketing, out of which one third is the spend on ATL & the rest is focused on BTL. The CEAT Bike Tyres TVC tells a story of a biker as a protagonist, how he encounters various idiotic acts on the road and barely survives disaster, but still ends up taking the blame from ‘idiots’ or people at large. The ongoing Ad campaign created by Ogilvy & Mather is supported by a strong digital initiative ( www . beidiotsafe . com ) and

COLGATE'S MARKETING STRATEGIES

KEEP INDIA SMILING COLGATE'S MARKETING STRATEGIES, WITH KEY FOCUS ON BRANDING Colgate is famous around the world. Colgate is a global brand when it comes to oral care which include tooth paste, toothbrushes etc. A brand that is known in every household as the toothpaste brand surprisingly didn’t start like that. Colgate is 200 years old brand which earlier used to sell products like soaps,starch, candles, and later moved on to oral care products like toothpaste and mouth wash. Currently,it is a global brand with superb product and brand positioning which deakls in 150 countries. Colgate is an American Multinational company which deals in production and distribution of healthcare and personal products. Colgate worldwide deals with 4 categories which are: · Oral care · Personal care · Home care · Pet nutrition But in India,it primarily deals in Oral products The brand is known for enabling individuals to have perfect smiles and e

MARKETING STRATEGY AND COMPETITOR ANALYSIS OF AMUL INDIA

Vision: To provide more and more satisfaction to the farmers , employees and distributors AMUL'S MARKETING STRATEGIES Amul is an India based company, headquartered in Anand, Gujarat,India. Amul is a cooperative dairy company started in year 1956. Amul remains in the headlines due ti its creative advertisements, its advertising team is considered as one of the most creative and active team. In this blog, I'll discuss various prominent strategies used by Amul, starting from the very basic,i.e., Pricing Strategy. Pricing Strategy: India is a price sensitive market, hence, Amul tries to cater to the needs of all the Indian market segments keeping in mind the wallet size of its target customers without compromising with the product quality. Amul deals in daily need dairy products like milk,butter, cheese, ghee, cream, ice-cream at comparatively lower prices offered by its competitors which in return helps Amul to capture huge market share. Segmentation, Ta

MARKETING STRATEGIES AND COMPETITOR ANALYSIS OF NIVEA

❖ MARKETING STARTEGIES USED BY NIVEA: NIVEA, a personal care brand owned by German based giant, Beiersdorf Global AG deals in skin care products. It's been in market since 108 years, the only reason for its success is its Marketing Strategies. As the competition increased in skin care market it was necessary for Nivea to extend its brand in order to be a-step-ahead of its competitors .To tap all age groups of consumers, both male and female, it was essential for Nivea to extend its brand. Brand Extension is one of the latest product development strategies, which can reduce financial risk by using the parent brand name, so Nivea decided to extend it product categories to tap a brand new set of consumers. They never use animal fats in any form in their products.Their product is completely made of natural ingredients whatsoever. It has a strong brand personality which is emotionally involving, based on trust and love. Its products meet consumer needs in every form