KEEP INDIA SMILING COLGATE'S MARKETING STRATEGIES, WITH KEY FOCUS ON BRANDING Colgate is famous around the world. Colgate is a global brand when it comes to oral care which include tooth paste, toothbrushes etc. A brand that is known in every household as the toothpaste brand surprisingly didn’t start like that. Colgate is 200 years old brand which earlier used to sell products like soaps,starch, candles, and later moved on to oral care products like toothpaste and mouth wash. Currently,it is a global brand with superb product and brand positioning which deakls in 150 countries. Colgate is an American Multinational company which deals in production and distribution of healthcare and personal products. Colgate worldwide deals with 4 categories which are: · Oral care · Personal care · Home care · Pet nutrition But in India,it primarily deals in Oral...
