Vision: To provide more and more satisfaction to the farmers , employees and distributors AMUL'S MARKETING STRATEGIES Amul is an India based company, headquartered in Anand, Gujarat,India. Amul is a cooperative dairy company started in year 1956. Amul remains in the headlines due ti its creative advertisements, its advertising team is considered as one of the most creative and active team. In this blog, I'll discuss various prominent strategies used by Amul, starting from the very basic,i.e., Pricing Strategy. Pricing Strategy: India is a price sensitive market, hence, Amul tries to cater to the needs of all the Indian market segments keeping in mind the wallet size of its target customers without compromising with the product quality. Amul deals in daily need dairy products like milk,butter, cheese, ghee, cream, ice-cream at comparatively lower prices offered by its competitors which in return helps Amul to capture huge market share. Segmentation, T...
