❖ MARKETING STARTEGIES USED BY NIVEA: NIVEA, a personal care brand owned by German based giant, Beiersdorf Global AG deals in skin care products. It's been in market since 108 years, the only reason for its success is its Marketing Strategies. As the competition increased in skin care market it was necessary for Nivea to extend its brand in order to be a-step-ahead of its competitors .To tap all age groups of consumers, both male and female, it was essential for Nivea to extend its brand. Brand Extension is one of the latest product development strategies, which can reduce financial risk by using the parent brand name, so Nivea decided to extend it product categories to tap a brand new set of consumers. They never use animal fats in any form in their products.Their product is completely made of natural ingredients whatsoever. It has a strong brand personality which is emotionally involving, based on trust and love. Its products meet consumer...
